Dec 2024 - Current
UX Designer
EFK Group
- Definedthe direction of content through competitor analysis, wireframe workshops, prototyping and site maps using Figma, Adobe XD, Illustrator, and Photoshop, focusing on a mobile-first, responsive design.
- Coordinated brand identity to provide consistency and enhance marketing material across multiple platforms.
- Delivered UX recommendations to B2B executive team using a heuristic evaluation, increasing user retention.
Mar 2024 - Nov 2024
UI/UX Designer
Syracuse University
- Orchestrated new website design and development to meet Section 508, ADA, and WCAG compliance.
- Leveraged research, site metrics, and usability findings to make recommendations and drive strategy.
- Managed discovery sessions (stakeholder interviews, focus groups, etc.) to capture both client and user needs.
- Partner with university schools, colleges, and business units to analyze needs, provide insight, guidance, and implement solutions for websites based on the university's digital strategy and governance.
Dec 2022 - Mar 2024
UX Designer
Freelance
- Led thedesign and development of a B2C education application, creating a new digitized education portal.
- Spearheaded creating personas and user flows to define user needs and translate into design solutions.
- Directed a redesign of an Ecommerce website via Shopify to improve conversion rates and increase sales.
- Conducted A/B testing via Optimizely for mobile app features, revealing key user preferences.
Jun 2019 - Nov 2022
UI/UX Designer
Church Pension Group
- Led the development of wireframes, prototypes, and final designs for a healthcare self-service application, yielding a comprehensive user experience, and increasing user satisfaction by 30%.
- Optimized layouts for various platforms and devices, resulting in improved user accessibility and engagement.
- Collaborated with cross-functional teams, including developers, project managers, and stakeholders, to ensure a seamless user experience across multiple product lines.
- Participated in code reviews to provide constructive feedback to developers based on current API development using Agile methodologies in Jira.
- Conducted user research, quality assurance testing, and user testing to inform design decisions.
Jan 2019 – Jun 2019
Lead Multimedia Designer
K. Hovnanian
- Led a team of designers in creating visually engaging marketing and web materials, including motion, web ads, and responsive user experiences.
- Collaborated with cross-functional teams to design and launch a new brand identity, yielding a more cohesive and engaging brand guideline.
- Oversaw print and web advertisements, reaching an audience of over 1 million, and increasing click through rates by 20%.
Feb 2018 - Dec 2018
Production Manager/Web Designer
Webster Ink
- Developed a forward-thinking culture of collaboration, inclusion, and creativity across the organization to drive employee engagement and enhance service delivery.
- Defined content strategy, brand messaging, and marketing communications for large client accounts.
- Forecasted resource needs and allocated resources to assure completion of objectives within scheduledguidelines, resulting in an increase of production by 25%.
Apr 2017 - Feb 2018
Graphic Designer/Web Designer
Yipes! Auto and Graphics of Williston
- Designed and developed client websites using Shopify and WordPress, leading to increased brand awareness.
- Established brand guidelines for emerging businesses, enabling efficient cross-functional marketing.
- Supervised multiple commercial printers via bidding, art approval, quality assurance, and scheduling.
- Oversaw production milestones to include art files, data files, data QA testing, and printer schedules.
Feb 2016 - Mar 2017
Graphic Designer/ Web Developer
Commando LLC
- Designed and developed loyalty program application for the company website, increasing repeat customers.
- Provided art direction for photo shoots, resulting in captivating visuals used in various marketing campaigns.
- Created web ads, such as Google and Instagram, to attract customers to the Commando website.
