K-Hovnanian - Mike Brown Design

The Challenge:

With a well-known, family-owned brand, change needed to be thoughtful and restrained. The goal was not reinvention, but refinement. We needed to improve digital usability and visual clarity for the web while keeping print materials nearly unchanged to honor the brand’s history and recognition.

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My Role

UX Designer, Usability Expert, Graphic Designer, and Web Developer

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Responsibilities

Guided brand development across web and print, ensuring proper procedures for all marketing material.

Highlights

A modernized brand system delivering consistency, speed, and long-term scalability.

Marketing channels aligned

50%+

Faster asset rollout

100%

Scalable system

Step 1

Visual Foundations

The core visual elements that bring the brand to life across web, print, and motion. Colors, typography, and imagery were refined to feel modern, flexible, and consistent at every touchpoint.

Space

Step 2

Flexible Email Design System

A diverse set of email templates designed to break inbox monotony while remaining easy to reuse. Modular layouts support a wide range of campaigns, from bold marketing moments to dependable, repeatable event communications.

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Space

Step 3

Print & Web Marketing Material

Marketing materials were designed to stay visually consistent while adapting to the needs of each channel. From digital ads to print mailers, every asset balanced brand recognition, clarity, and performance across platforms.

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Step 4

A Thoughtful Website Refresh

As part of the broader rebrand, the website was refreshed to translate the company’s craftsmanship and attention to detail into a modern digital experience. I helped ensure the brand carried through every interaction while shaping a clear, intentional journey that reflects the quality of the homes themselves.

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"Finding a Home Near You" Example Journey

Results

Post-refresh analytics showed users spending more time on the site and exploring more pages per visit, signaling increased engagement and interest.

+25% Increase in pages per session

Reduced bounce rate on key landing pages

+20% Increase in average session duration

Higher interaction with image galleries and floor plan views

Designing for What Comes Next

Rather than treating this as a one-time refresh, I focused on building a system that could support the brand well into the future. Components and templates were thoughtfully structured across Figma and Adobe tools, making it easy to create new web pages, emails, and ads while staying aligned with brand standards.

Flexible components

Built for reuse across web, email, and marketing assets

Consistent rules

For color, typography, and imagery to protect brand integrity

Template-driven workflows

Reducing repetitive design work

Scalable layouts

Optimized for both desktop and mobile

K. Hovnanian