The Challenge:
Most social platforms prioritize engagement metrics over user well-being, resulting in shallow interactions and screen fatigue. The challenge was to design a purposeful social experience that supports meaningful connection without relying on addictive patterns or endless scrolling.
UX Researcher, UX / UI Designer, Visual Designer, Brand Designer, Prototyper
Shaped the product from concept to final design. Defined the vision, grounded decisions in user research, and translated insights into a cohesive user experience.
Step 1
User Research
When researching, I found the Uses and Gratifications theory, which states that everyone has a personal reason for using media. Fitting all users into one of these four categories allows more accurate content distribution.
The Four Personality Types
- Disengaged Homemaker
- Outgoing Activist
- Restrained Activist
- Working Class Climber
Step 2
Iterative Design Evolution
Early wireframes were tested with users to uncover friction points, validate flows, and prioritize features. Each iteration refined the experience based on feedback, moving from exploratory sketches to more polished concepts that improved usability and clarity while staying aligned with user needs.
From initial sketches to refined wireframes, I explored multiple design systems, iterating based on user feedback until identifying the approach with the highest usability and satisfaction.
Step 3
Brand & Interface Toolkit
The style guide was my blueprint for Venture, helping me make faster, more deliberate design decisions. By defining color, type, and UI elements early, I ensured consistency while leaving room to pivot based on user feedback or development constraints.
Step 4
Mapping the Experience
By mapping key interactions, I refined the path users take to complete important tasks, keeping their goals at the forefront of my design process.
"Completing a Venture" Example Journey
Final Product
Interactive Prototype Demo
Experience the full scope of Venture through this Figma prototype, which contains over 40 detailed screens and realistic content. It showcases how I translated user research and design strategy into actionable flows, interactive elements, and a cohesive visual system. This demonstration allows you to see the app in action, understand user journeys, and explore the design choices that make Venture a thoughtful, fully realized experience.
